01
Team Marketing
One team brand. A shared standard.
$2,500/month
Implementation starting at $4,500
Coordinated creative standards, web presence, content, property marketing and a defined approval process.
Discuss Team Marketing ↗RJS / REAL ESTATE
The Brand Behind the Name.
For established agents, teams and brokerages.
You’ve built
the name.
We build
the stage.
Creative direction and digital marketing management for established agents, teams and brokerages.
Brand. Website. Property marketing. Content. Search. Digital systems. One connected presence.
CREATIVE DIRECTION / REAL ESTATE
A name they know.
A brand they remember.
A brand they remember.
Property
marketing
marketing
Media &
content
content
Search
presence
presence
BRAND · PROPERTY · REPUTATION
RJS / REAL ESTATE — 01 / THE OPPORTUNITY
Your reputation may already be strong.
Your digital presence should feel just as established.
More Than a Website.
The Entire Presence.
Creative direction, websites, property marketing, search visibility, content and digital systems — managed as one connected presence.
Successful real-estate businesses accumulate websites, agent pages, IDX systems, social channels, property marketing, media appearances, Google profiles, CRM systems and outside vendors. Each piece may work well. Together, they can still feel disconnected.
Red Jacket provides the creative and marketing layer that connects those pieces: a recognizable brand, a clearer customer journey and an agreed rhythm for getting work done.
RJS / REAL ESTATE — 02 / THE CONNECTED PRESENCE
One creative operation.
Every touchpoint connected.
- 01Leadership brand↓
- 02Brokerage website↓
- 03IDX + property search↓
- 04Agent profiles↓
- 05Property campaigns↓
- 06Social + content↓
- 07Search presence↓
- 08Lead routing + CRM↓
- 09Reporting + improvement↓
Red Jacket coordinates the public-facing experience. Approved specialist systems continue supplying licensed data, search and infrastructure where appropriate. Connections are scoped against actual provider support.
03 / THE BROKERAGE PARTNERSHIP
The operation
behind the presence.
For established brokerage leadership that needs coordinated brand, website, content, property marketing, search and ongoing creative management.
Implementation starting at$10,000
Monthly partnership starting at$5,000/month
One defined partnership.
- Leadership positioning & creative direction
- Brokerage website strategy & agent directory structure
- Shared creative standards & content calendar
- Property marketing & website management
- Search/profile consistency & lead-path testing
- Approved CRM coordination & reporting
Final responsibilities, quantities, systems and deliverables are established during discovery and documented in the written proposal. This is a defined engagement, not unlimited production.
RJS / REAL ESTATE — 04 / OTHER SERVICE LEVELS
Built around the scale
of your operation.
02
Agent Authority
An established name, fully represented.
$999/month
Implementation starting at $2,500
A stronger personal brand, deeper website presentation, recurring content, profile/search work and ongoing creative direction.
Discuss Agent Authority ↗03
Agent Presence
A professional presence, kept current.
$499/month
Implementation starting at $1,500
For an individual agent who needs a polished professional presence kept consistent and current.
Discuss Agent Presence ↗IDX/MLS fees, advertising spend, photography, videography, drone production, specialized software, substantial integrations and outside production are separately scoped unless explicitly included. Each proposal defines quantities, channels, approvals and recurring deliverables.
Find the Right Service LevelRJS / REAL ESTATE — 05 / AREAS OF RESPONSIBILITY
What Red Jacket
can manage.
The available disciplines. Your written scope determines which are included.
01
Brand development & image management
Personal branding, brokerage branding, executive positioning, visual standards, creative direction and media presentation.
02
Website design & digital experience
Websites, mobile presentation, landing pages, property presentation, maintenance, conversion paths and supported integrations.
03
Social media & content
Approved content planning, branded posts, captions, property promotion and recurring publishing systems.
04
Media repurposing
Turn authorized television appearances, interviews, photographs and supplied footage into useful digital content.
05
Search visibility & digital authority
Branded-name SEO, profile consistency, technical search foundations, approved media visibility and discoverability. No promised rankings, knowledge panels or Wikipedia articles.
06
Property marketing
Property landing pages, listing graphics, digital brochures, open-house creative and coordinated property campaigns.
07
Lead paths & CRM coordination
Contact forms, inquiry paths, lead routing and supported integration with existing systems.
08
Ongoing marketing management
Creative oversight, publishing calendars, reporting, recurring improvements and coordinated strategy.
RJS / REAL ESTATE — 06 / IDX, MLS & CRM
Custom on the outside.
Proven technology underneath.
Red Jacket Studio
- Creative direction
- UX and website presentation
- Property landing pages & agent profiles
- Content & lead journeys
- Brand consistency & website management
- Reporting presentation
Licensed / specialist systems
- MLS data & listing feeds
- IDX licensing
- CRM infrastructure
- Brokerage software
- Specialized subscriptions
We do not replace effective infrastructure simply to increase our scope. Discovery determines what should be preserved, connected, improved or replaced.
Actual IDX/MLS access depends on licensing, provider support and client/brokerage authorization. Third-party subscriptions and substantial integrations are separately scoped. Red Jacket Studio provides creative and marketing services; it is not a real estate brokerage.
RJS / REAL ESTATE — 07 / PROPERTY MARKETING
Every property
deserves a campaign.
One creative direction, carried from the first impression to the seller presentation.
Illustrative RJS capability concept — not an active listing. Capability demonstration. Not client work.
RJS / PROPERTY EDITION 01 — LANDING PAGE
THE COASTAL COLLECTION / FICTIONAL CONCEPT
A quieter kind
of extraordinary.
Architecture. Landscape. A story worth telling.
02 / DIGITAL BROCHURE
Room
to breathe.
THE COASTAL COLLECTION
RJS CAPABILITY CONCEPT
03 / SOCIAL LAUNCH
A new
perspective.
PROPERTY STORY / CONCEPT01 / Property landing page 02 / Digital brochure 03 / Social launch 04 / Open-house creative 05 / Email creative 06 / Supplied-footage short-form edit 07 / Seller-facing presentation
Illustrated examples show the creative approach. Actual campaigns use approved property facts and authorized assets; new photography, video, drone work and specialist editing receive a separate scope.
RJS / REAL ESTATE — 08 / THE AGENT NETWORK
The brokerage has a brand.
So do its agents.
Brokerage-funded
The brokerage funds approved individual marketing seats, with named participants and defined deliverables.
Agent-funded
Individual agents separately choose and pay for personal marketing services.
Hybrid
The brokerage funds shared infrastructure while participating agents fund additional personal-brand work.
A brokerage relationship does not automatically enroll individual agents. Seat count, payer, scope and approvals are documented before work begins.
RJS / REAL ESTATE — 09 / SELECTED RED JACKET WORK
Different industries.
The same discipline.
Clarify the brand, improve the customer journey and make the digital presence worthy of the reputation behind it.
These are projects from other industries. We do not yet have a completed public real-estate case study.
Image Makers ↗
Website transformation / ongoing digital presence
Stark Beauty ↗
Brand positioning / website / multi-location customer journey
Woudstra Concrete ↗
Website / business presentation / ongoing management
RJS / REAL ESTATE — 10 / THE FIRST 90 DAYS
A considered start.
A dependable rhythm.
DAYS 01–20
Discover
Business goals, domains, website providers and contracts. IDX/MLS and CRM. Account ownership, brand assets and media rights. Leadership, agent structure and the approval process.
Output: an agreed scope and responsibility map.
DAYS 21–60
Design + build
The agreed creative direction, website structure, customer journeys, content system, property presentation, lead paths and approved integrations.
Output: a coordinated system ready for review.
DAYS 61–90
Launch + operate
Publishing rhythm, property campaigns, website management, search work, reporting and optimization priorities.
Output: a defined ongoing operating rhythm.
Timing depends on access, approvals, provider requirements, IDX/MLS permissions, available assets and project complexity. The written proposal establishes the actual schedule.
RJS / REAL ESTATE — 11 / WHY RED JACKET
Clear ownership.
Considered execution.
Founder-led creative direction
The person setting the creative standard remains involved in the work.
One coherent presence
Brand, website, property presentation, content and search are treated as one public experience.
Keep what works
A functioning IDX, CRM, provider or website system is not replaced simply to expand Red Jacket’s invoice.
Defined responsibility
Every engagement establishes what Red Jacket manages, what the client approves and what specialist providers supply.
Flexible production
We work with authorized existing media and coordinate specialized photographers, videographers or drone operators when new production is required.
Based in Portland, Oregon, with a growing focus on Brookings, Gold Beach and the Southern Oregon Coast. No guarantees of rankings, leads, sales or specific business outcomes.
RJS / THE BRAND BEHIND THE NAME
Your brokerage does not need
another disconnected vendor.
Red Jacket Studio coordinates the creative, website, content, property and digital presence around the systems you already use — with clear ownership, approvals and a defined operating rhythm.
RJS / REAL ESTATE — 12 / A DISCOVERY CONVERSATION
Let’s talk about
your operation.
Start with the business, the current systems and the work you want off your plate.
A few details help frame a useful conversation. No account credentials or private client information, please.
503-358-7704 ↗Your brief is ready — not sent.
RJS / REAL ESTATE
Your reputation deserves
an operation behind it.
Start with the priorities, providers and systems you already have. We’ll determine what should stay, what should change and what Red Jacket should own.